ACTUAL PRODUCT PREVIEWSocial Media Content Calendar
Know what to post, where and when, and see what really works.
Secure purchase through Etsy. Check the listing for current availability, included files and purchase instructions.
Take a closer look ↓What can Social Media Content Calendar help you do?
This Social Media Content Calendar is a ready-to-use spreadsheet for Google Sheets and Excel. Plan every post in the Post Planner with date, time, platform, type, content pillar, hook, caption and hashtag set, and move it from idea to posted. The Content Calendar puts the whole month on a grid colored by status, and you can filter it by platform. Keep every idea in Post Ideas and your hashtag sets in Hashtags. Type your followers once a month on Analytics: posts, likes, comments, shares, engagement per post and follower growth are worked out. The Dashboard shows planned vs posted, followers, growth, your best platform and what is coming up. Type in the yellow cells; everything else is calculated for you.
Who is it for?
Designed for creators planning content across channels. Use the preview to check whether the screens and level of detail fit the way you prefer to work.
What's inside.
- Start Here: quick setup guide
- Dashboard: planned and posted this month, next 7 days, followers, follower growth, best platform, engagement per post, ideas, follower chart, posts and engagement by platform
- Content Calendar: month grid with every post, colored by posted, scheduled and missed, with a platform filter
- Post Ideas: ideas with pillar, platform, type and priority, ticked when used
- Post Planner: posts with date, time, platform, type, pillar, hook, caption, character count, hashtag set, status, likes, comments, shares and engagement
- Analytics: followers and reach by month for every platform, with posts, likes, comments, shares, engagement per post and growth
- Hashtags: saved sets with a hashtag count and how often you use them
- Setup: business name, posting goal, platforms, post types and content pillars
Real screens. Clearer decisions.
Explore the supplied product previews. Example data illustrates the layout; your own entries will be different. Select an image to view it at full size.

Dashboard
Dashboard: planned and posted this month, next 7 days, followers, follower growth, best platform, engagement per post, ideas, follower chart, posts and engagement by platform

Hashtags
Hashtags: saved sets with a hashtag count and how often you use them

Analytics
Analytics: followers and reach by month for every platform, with posts, likes, comments, shares, engagement per post and growth

Postideas
Postideas in Social Media Content Calendar. This product image shows the layout and example information supplied with the product.
A walkthrough from Albina.
Social Media Content Calendar Tutorial: Post Planner & Analytics (Google Sheets & Excel)
Loads YouTube when you press play. Watch on YouTube
Before you make it yours.
A simple way to get started
- Review the screenshots and included tools to check the template fits your workflow.
- Open the matching Etsy listing to confirm the current version, compatibility and what is included.
- After purchase, follow the supplied setup instructions. Start with a small set of your own records and review the results.
Good to know
- Numbers are typed in by you, so it works with every platform and needs no logins or add-ons.
- Check the Etsy listing for included files and supported spreadsheet software before purchase. Enter your own information and review calculated results before relying on them.